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He continued the business in its existing form until, in 1898, his son, also Joseph Salmon, took over when his father retired.By 1890, Joseph had become interested in the potential of printing and publishing pictorial post cards and produced a collection of twelve black and white post cards of Sevenoaks and district.Postcards, sometimes spelled out in two words as "post cards," emerged during the late 19th century as national postal systems began to standardize and improve their delivery methods. America’s first “postal card” was copyrighted by John P.
Salmon Limited The company was founded in 1880 when Joseph Salmon, who had been a bookseller in London, acquired a stationer’s shop with a general printing business at 85 High Street, Sevenoaks in Kent.
This was followed, by a small collection of coloured post cards of local scenes.
Such was the success of these early cards that in a very few years the range had been widened to include comic cards.
The company prints postcards for the home market and has printed for publishers in Bermuda, the Bahamas, Gibraltar and other foreign countries.
Other company products have included books, guide books, greetings cards, notelets, calendars, diaries, slides, placemats, jigsaws, and even bridge score cards.