Dating fish line off plenty
"We're trying to convince Max that we're interesting," she says sweetly.That's not easy for Frind, who seems most comfortable with the world at arm's length. "And he doesn't like conflict." Frind prefers to remain a silent observer of others, who then constructs arguments and counterarguments about their motivations.The gleaming space could easily house 30 employees, but as Frind strides in, it is eerily quiet -- just a room with new carpets, freshly painted walls, and eight flat-screen computer monitors.Frind drops his bag and plops himself down in front of one of them. There's a 0,000 order waiting for his signature."If you don't have English, you can't do anything." Frind eventually adjusted, but his was a lonely childhood. When his parents want to see him, they make the 14-hour drive southward.After graduating from a technical school in 1999 with a two-year degree in computer programming, Frind got a job with an online shopping mall. "It'd start with 30 people, then five months later, there'd be five.While he is doing this, he carps about Canada's high income taxes, a serious problem considering that Plenty of Fish is on track to book revenue of million for 2008, with profit margins in excess of 50 percent. "Most of the time, I just sit on my ass and watch it." There's so little to do that he and his girlfriend, Annie Kanciar, spent the better part of last summer sunning themselves on the French Riviera.
"He's always watching his environment to apply it to the site," says Kanciar.
He hadn't even heard of Video Egg until a week ago. "I usually accomplish everything in the first hour," he says, before pausing for a moment to think this over.
But then, you tend to attract advertisers' attention when you are serving up 1.6 billion webpages each month. "Actually, in the first 10 or 15 minutes." To demonstrate, Frind turns to his computer and begins fiddling with a free software program that he uses to manage his advertising inventory.
"Once in a while, from the middle of nowhere, he'll say, 'Why is that girl doing that? ' He'll check people out in restaurants and watch how they interact.
In a way, he's thinking about the company all the time." rind spent his formative years on a grain farm in the northern hinterlands of British Columbia -- "the bush," in local parlance.